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Building Licensing Without Building It Yourself

Rolling your own licensing is a project. Here is why you might not want to.

Building Licensing Without Building It Yourself
Photo: Helloquence via Openverse (CC0)

Licensing is its own project

Building key generation, validation, activation limits, and revocation from scratch is a real project, one that pulls you away from the product you actually want to sell. It is easy to underestimate how much is involved.

The distraction cost

Every hour spent building and maintaining licensing infrastructure is an hour not spent on your product. For most creators, that distraction is the real cost, larger than any subscription fee for a ready made solution.

A few calls instead of a build

Using a licensing service turns the whole project into a few API calls: issue a key on sale, validate it in your app, revoke it on refund. That collapses weeks of work into an afternoon of integration.

Focus on your product

The point of not building licensing yourself is to keep your attention where it belongs: on making and selling a great product. Licensing is necessary plumbing, and plumbing is usually better bought than built.

Key takeaways
  • Licensing from scratch is a real project
  • Building it distracts from your actual product
  • A service turns it into a few API calls
  • Keep your focus on the product itself
Julien Jimenez
Written by

Julien Jimenez

Julien Jimenez is an independent software builder based in Paris. He designs, ships, and operates focused SaaS products for small businesses and independent professionals. Read the full author page.

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